BRIDGEPORT, W.Va. (WDTV) -- Amazon announced Friday that the price of their monthly Prime membership is increasing by almost 20%.
The online retailer had added the monthly payment option for about two years as a way to hook shoppers-especially during the holiday season-who wanted faster free shipping but didn't want to commit to an annual fee.
Besides free two-day shipping, Prime members get other perks, including access to Amazon's video and music streaming services. While the price for the service had been $10.99 a month, that increased Friday to $12.99. Qualifying college students will pay $6.49 a month, which is up from $5.49. Existing monthly members will start paying the higher fees next month.
The price of the annual Prime membership is staying at $99.