(CBS) -- People turned out in force at America's malls today, searching for Black Friday deals.
"We like to shop that's part of our culture. We're a shopping culture," says shopper Antoinette Qvistorff.
2,500 people waited in the cold for hours ahead of the Mall of America's 5 a.m. opening. It was closed on Thanksgiving.
For Suzanne Grant and her sisters-in-law, Black Friday represents a 25-year tradition.
"We literally live for Black Friday. It's a time to get together with family and reconnect and we also do some shopping," Grant says.
The National Retail Federation says about 164 million Americans - 10 million more than last year - will shop this weekend and on Cyber Monday.
"I'd rather stay at home and do it online to be honest with you but today I decided to get up early and come out and see the scene," says shopper Glenn Geoghegan.
While Cyber Monday threatens to overtake Black Friday sales, some would rather shop in stores.
"I prefer to try my clothes on, I like to see it in person. There's definitely benefits to shopping online, but that's for Cyber Monday," says shopper Sophia Miotta.
"A lot of people perceive that Cyber Monday has the best online deals// What we see now is that more of the deals are happening on Thanksgiving and Black Friday," says Mickey Mericle from Adobe Analytics.
Analysts say some of the biggest Black Friday discounts were on electronics, toys and video games.