(CNN) -- Fans of the holiday classic "A Christmas Story" know the warning well.
MGN Online/WDP Paintball
"You'll shoot your eye out, kid!"
According to a new study in the journal Pediatrics, the problem is skyrocketing
The rate of U.S. kids injuring their eyes with air guns rose nearly 170% between 1990 and 2012. Air guns include BB, pellet and paintball guns.
The American Academy of Pediatrics recommends kids use paintball-style protective eyewear glasses meeting certain safety standards.
Parental supervision is also key. Experts say 89%of the injuries happened without an adult present.
The National Rifle Association published guidelines noting "Air guns must be treated with the same respect and safety considerations given all guns."