The social media giant, Facebook, is bringing some new changes to your pages.
Advertisements are nothing new for Facebook, but the next time you log online, some of those advertisements may be more personalized than you would think. The company will soon track users web browsing history and apps to determine which ads appear on their screens.
Right now, Facebook learns about users interests through the pages that they 'like' and what they put on their profile page. But never before have they been able to target ad's based on users online habits.
Now some say Facebook is pushing privacy limits, and the snooping and spying needs to come to an end.
"I'm a pretty strong proponent of freedom of information. Data mining and other things like that on the Internet I think is a slippery slope. There's a lot of situations where I think that will turn into you're basically pre-determined for everything on the Internet and I think it's a little too much power," said Eric Langer, Harrison County resident.
Facebook is trying to get around the privacy concerns by allowing users to have control on what ad's they see. A new ad preference tool will be accessible on every ad. It will explain why the ad is there and will give users more control by letting them add or remove interests.
Others say that this is not going to stop them from logging on.
"The ad's are annoying. But people will deal with them just because no one is going to get off Facebook just because of advertisements. They will just keep doing it because they know that they can," said Calie Gilmore, visiting from Wyoming.
Now for those who aren't so sure about this ad target, there is good news. Users will be able to opt out if the go into the settings feature on their phone.
All you have to do is, go to general, select restrictions, scroll down to advertising under the privacy section, and then select 'limit ad tracking'.
The ad targeting feature is expected to hit the U.S. in the next few weeks. Facebook hopes to roll out the feature to all 1.3 billion users in the next few months.