The day many people had been waiting for arrived on Friday.
Some camped out overnight or braved the elements in the early hours of the morning just to get their hands on the latest iPhone.
The iPhone 5s and 5c are the latest versions to hit stores.The 5c is referred to as a cheaper option that can be customized with different colors, while the 5s is well known for its upgraded camera and fingerprint reader.
But the release hasn't been without controversy, a major flaw was discovered which allows anyone to bypass the old-fashioned screen lock code by swiping up on the screen. This means anyone can gain access to photos, emails and social media accounts without the owners knowledge.
After Apple announced it was releasing a new phone stocks took a tumble and people wondered if the company lost its touch.
The response was still strong on Friday, but in many places lines weren't out the door like they had been in the past. Other smartphones are starting to become more popular and appear to be giving Apple a run for its money.
But a sales representative at Best Buy in Morgantown said the hype was still there and it may have even increased.
"There's probably more people because there's a bigger generation now that is using smartphones. It has tons of new accessories and I think people keep getting more and more excited," said Seth Duffy.
Some people said they'll always be loyal iPhone users, but others said they're considering a switching in order to find something new that best fits their needs.
"It just depends on how long you've had Apple products. Recently with all the new competitors, some say Apple has kind of slouched but I think this phone really hit it home," said Jack Helmick.
Lindsey Croft said, "I like the bigger screen on some of the other phones and I really feel like there's not a whole lot of stuff coming out."