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Study: Facebook "Likes" Reveal More Than You Think
Written by Andrew Forgotch
Last updated on March 22, 2013 @ 7:20PM
Created on March 22, 2013 @ 6:47PM
 
If you "like" a lot of things on Facebook you may get rewarded with coupons and special offers.
 
According to a new study what you post on the social media site may also reveal more about you than you think.
 
"I think they would find that I'm pretty outgoing and I like to be active," WVU Sophomore, Stephanie Messinger said about what folks would see on her Facebook.
 
Messinger told 5 News she has nothing to hide when it comes to her Facebook.
 
The same thing can be said for her friend Tim-E Bedunah.
 
"I hope that it would say that I'm funny and smart," Bedunah, a WVU Freshman, said.
 
According to some new research what you do on Facebook says a whole lot about you, maybe even more than you thought.
 
"It's not surprising to me at all that we can make different types of associations based on what we're "liking"," Dr. Elizabeth Cohen, an Assistant Professor of Communication Studies at WVU, said.

Cohen told 5 News she wasn't blown away by the claims put forth by researchers at the University of Cambridge that state what you like on Facebook can reveal such things like your age, how smart you are, and your sexuality.
 
"They looked at a mass of peoples data," Cohen said. "I don't think that anybody would suggest that if you have a friend that likes "Hello Kitty" on Facebook that they automatically have low levels of emotional stability."

Cohen said similar research has been done before and it's been used for marketing purposes, but she said there's a lesson to learn.
 
"If you're using social media then people have that information about you because you're always leaving little crumbs of information about you."
 
If you would like to see what you "like" on Facebook says about you there's a few sites that do that. You can visit one by clicking here.

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