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Tackling the Stigma Facing Childless Women
Written by Phyllis Smith
Last updated on August 03, 2014 @ 11:56PM
Created on August 03, 2014 @ 4:02PM
New reports show more and more women aren't having children and experts said there's lingering misconceptions about this demographic.
According to experts, our society is quick to categorize childless women as unsuccessful daters, career-driven workaholics or what some would call a 'crazy cat lady', but they said this is anything but the case.
 
Women without children can be economic powerhouses and experts said advertising companies would do well to tap into this niche. 
 
"People have been asking me for about 5 years when I'm going to have kids because I'm 29. I think that people don't really consider what they're asking. I think it's more of a way to make conversation. I don't think they realize the level at which they're asking you a serious question," said Melissa Romano, a Bridgeport resident.
 
According to one survey, almost 50% of childbearing age women don't have them. Some said they want to wait until later in life, some said they struggle with infertility and others listed their reason as they simply don't want one. Some women said whatever the reason is for them not having youngsters, they shouldn't feel ashamed of that.
 
"If you know you don't want children, and that's your choice, that's a smart choice," said Mary Joyce, a Fairmont resident.
 
Many women that choose not to parent said they struggle with the misconception that they're selfish, cold or that something's wrong with them. Experts said this shouldn't be the case. Actually, women without a little one are a consumer force.
 
They tend to spend more on groceries and beauty products than moms. Experts said brands have yet to tap into this opportunity, and if they do, they'll be rewarded.
 
"I think it's wonderful when women know what they want and are proud to say that they know what they want. They're changing the world," said Romano.
 
Some experts said we've come a long way when it comes to deciding to live a child-free life, but there's still work that needs to be done to cause a shift in perspective so that one day, women without children aren't as misunderstood or questioned.

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