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Valentine's Day Big For Local Businesses
Written by Jared Pelletier
Last updated on February 14, 2014 @ 6:53PM
Created on February 14, 2014 @ 6:52PM

Valentine's Day is one of the biggest days of the year for many small businesses.

When people think about the holiday they may picture romantic desserts, gorgeous flowers, or maybe sweetheart candies. Regardless, small businesses hope you think of them.

Victoria Simon works at her family's business in Bridgeport called Almost Heaven Desserts. She said, "I feel like a lot of people don't think about small businesses. It'd be nice if they did."

Stores similar to Almost Heaven Desserts were slammed on Friday partially because of people making last minute purchases to please their special someone.

Some people argue the businesses that get hit the hardest on Valentine's Day are flower shops.

David Claprood is the General Manager of Roman J. Claprood Company Wholesale Florist. He said, "Back in the day there weren't enough red roses to go around. That's not true anymore. There's plenty of red roses to go around and demand just gets better every year." 

The company is a family business in its third generation. It's located in Bridgeport and it's been in the area since 1979. Roman J. Claprood Company began servicing the area during the 1950's.

Right around Valentine's Day the business receives tens of thousands of flowers and distributes them to local shops all across north central West Virginia. The holiday is crucial for local florists.

"You're looking at maybe 15% to 20% of gross sales in a year happening this week. It's that important," said Claprood.

Some businesses began planning ahead after Christmas. Business owners claim it takes a lot of preparation and hard work to make customers happy. Even though Valentine's Day can be stressful it's a day people in small businesses get excited for.

"This morning I was kind of stressed out, but then it's always a good thing so you've got to stay positive about it," said Simon. 

"I looked forward to it back before I was a dad. I look forward to it now that my girls are grown and down the road I get to look forward to it for my grandchildren someday," said Claprood.

The next big holiday coming up for businesses like these is Mother's day.


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