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Vemma Company Targeting College Students
Written by Andrew Havranek
Last updated on July 14, 2014 @ 7:05PM
Created on July 14, 2014 @ 6:18PM

While the idea of making fast, easy money is something that a lot of people might like, it doesn't always happen the way companies claim.

A drink company is being accused of advertising a large yearly pay that is so appealing, its causing college students to drop-out, putting themselves in financial trouble.

The Federal Trade Commission received over 160 complaints against Vemma, a company that sells, what they call, "healthy" energy drinks.

They claim by selling their product, you can make nearly $50,000 per year. While this sounds appealing to many people, the reality isn't nearly as nice as the possibility.

To try to make the money advertised, you have to buy their product, sell it, and recruit others to do the same.

This company in particular uses fast-paced advertisements with club like music to sell their products to the young adult, college age generation, those most likely to be looking for a job.

These multi-level marketing schemes, I don't think, are normally targeted at younger generations. I think it is a little more appealing if you can convince them that there's an easy way to get rich fast, and also, these young people are connected to a lot of friends and family that they can easily recruit to get into the system, which is how these multi-level marketing schemes work,” said Dr. Elizabeth Cohen, Media Professor at West Virginia University.

Vemma was investigated in Italy, and was deemed a "pyramid scheme," and was fined nearly $140,000.

While Vemma claims you can make $50,000 a year, reports say over 80% of their company makes less than $1,600.

5 News reached out to the Vemma company today, but no body was available to comment.

Experts say even though the idea of easily making a lot of money is desirable, if it sounds too good to be true, it probably is.

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Comments (4)
Jul 31, 2014 at 9:45 AM
Vemma is a legit company and the financial potential is there for those who desire to treat it as a business. The reason the average person makes less money is simply the amount of effort and time they put into the business. This is no different than any other business venture. You get out of it what you put in. It is NOT a get rich quick scheme at all. If you treat it like a hobby you make hobby money. If you treat it like a business you make a business income. This is not targeting any age demographic but rather anyone who seeks a healthier alternative to what is currently on the market. As far as college students, how many other companies reward their students with a $400. bonus per month toward their tuition for referring others to a product they like? I think its a Win Win! If a person is willing to work they will be rewarded not to mention we have the healthiest alternative to the competition. Too many positives to mention.
Jul 29, 2014 at 12:15 PM
How many more times can you use the word "easily" in this story? I'm not a Vemma rep but this story is off base. Just paint whatever picture you want. Vemma is a legitimate network marketing company and I can guarantee that you won't find "easily" stated anywhere in their compensation plan description. Network marketing takes work, period!
Jul 16, 2014 at 6:09 PM
Convenient how you left out that Vemma gives up to a $9600 bonus to go towards college tuition or student loan debt. I don't think that really fits the profile of a company that wants you to drop out of school. Way to dig deep on this "investigation" of yours though.
Jul 15, 2014 at 11:52 AM
As an Affiliate Partner with Vemma, all I can say is you can make anything sound bad if that is your goal. Vemma is NOT a get rich quick scheme. It doesn't advertise itself as one. Like ANY business model, you have to work hard, build relationships and provide value if you are going to be successful. If you don't, you will fail in this just like any other business. The real question to ask is, "Why would young people be attracted to a business model like this?" Vemma is not the first company like this to come around. The answer is the economy. With record high student loan debt, and 50% unemployment for college grads, our current system is setting up these young adults for failure, and creating a situation in the economy that will become the next economic bubble to bust down the line. THAT'S the story your news organization SHOULD be following. Vemma only offers another option out there in a tough economic environment with NO guarantees, but it would have been nice to add balance to your story by interviewing young people who ARE making the kind of money that you are denying in your article. It's called being balanced.
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