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Stores Make Last Minute Push for Holiday Deals
Written by Lindsey Burnworth
Last updated on December 10, 2012 @ 7:11PM
Created on December 10, 2012 @ 5:36PM
 
There's 15 days left until Christmas, and that means there's just weeks left to cross everything off your holiday shopping list. So, who are you buying for this holiday season?
 
"I have a granddaughters who's seven months old, and she's beginning to crawl and stuff, so I shopped for her, and I have a little 5 year-old granddaughter, so mostly for them," said Maxine Johnson of Buckhannon.
 
"I've got grandchildren, great-grandchildren, I've got my wife, I've got some friends," said French Creek resident, James Booth.
 
While some people are all finished shopping and have their presents wrapped under their tree, many others are waiting until the last minute.
 
That's one reason Monday is one of the busiest shopping days left until the holidays. Nicknamed "Super Shopping Day", many retailers offer discounts on items similar to Black Friday and Cyber Monday. Some stores are offering deep discounts on things like electronics, books, and other Christmas favorites.
 
"To get somebody in the store, usually they'll take a loss on one product to get you in the store, so hopefully you'll buy something else they're actually making a good profit margin on," said WVWC business professor, Kelly Hughes.
 
The sales on popular holiday gifts helps shape the finances for a business. In fact, fourth quarter sales often make or break a store. 
 
"Most of the businesses are really dependent on fourth quarter sales, this is their make or break time, and if they don't sell now, then their profits for the year really suffer," said Hughes.
 
Economist said people may be spending less this year because of so much financial uncertainty in the near future. They said many people will be saving money rather than splurging during the holidays because they're worried about what can happen after the New Year.
 
"You never know what's going to happen or anything," said Johnson.
 
"I'd say with the economy, they're probably spending less," said Booth. "This is a slow year."

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