"Houses houses" aim to help athletes feel at home

(CBS) -- A favorite food, a song, maybe even just the view. Whatever it is that you're missing so far from home, the athletes-and quite often spectators-can find thanks to quite literally a home away from home.

It's a piece of home in the midst of an international whirlwind. Team or "hospitality" houses-as they're called at the Olympics-set up for athletes, their crew, sponsors and sometimes even fans.

The U.S.A. house is rather understated but at Casa Italia, luxury is a top priority. And at the Austria house, there is quite the view.

At Sport House, even athletes from nations not represented at the Olympics have a place to go-like the athletes from Russia. No Russian flags are allowed but plenty of Russian culture is present.

Holland's Heineken House was one of the first and the best known on the circuit for both its sponsor and history. After starting the hospitality house trend at the '92 games in Barcelona. It's now one of about 3 dozen. Mark Bogaerts is Heineken's global sponsorship manager.

"It's exploded in a positive way. Nowadays, its one of the objectives is to be the hottest ticket in town during the Olympics and so far we've been able to imagine that," he says.

You can even stay at Holland's Heineken House this year if you just don't want to miss out on a minute of fun.

An orange carpet is what they call legendary lane here at Heineken House. If an athlete wins a medal, he or she comes here. A great highlight presentation plays and then they walk the carpet among the fans all the way up to the stage where they are presented to the crowd.

Part pep rally and part disco, the anticipation builds throughout the night awaiting the latest Dutch medalist.

Even before this year's celebration is over, Holland's Heineken House is scouting a hangout for these fans and more in Tokyo. Afterall, there's no place like home.