Million-dollar campaign asks customers to buy "real" Christmas trees

(CBS) -- Merry, merry "real" Christmas trees are not just filling John Wyckoff’s seventh generation, 170-acre farm, they’re also lighting up homes and hearts during the holidays.

It's a choice the Christmas Tree Promotion Board's million dollar social media campaign is fighting to preserve by encouraging Americans to "keep it real."

"I wouldn't give my wife fake roses on Valentine's Day. Why would you wanna have an artificial Christmas tree in your house?" Wyckoff said.

About 80% of U.S. households put up artificial trees

"We'd like to have an artificial tree because I have allergies," said Jodie Finn. "So, we've had them our whole life."

Artificial tree companies, like Balsam Hill, are also stepping up their marketing and tech game. Mac Harman created Balsam Hill in 2006, when he was disappointed with the fake tree options.

"One of the great things about it is it comes pre-lit which is a huge advantage. But also, you don't have to water it. You don't have to sweep up the needles.

If you are really torn over whether to go real or fake, one solution is to join the 11% of Americans who buy both.