Red Cross joins #MissingType campaign amid blood shortage

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MONONGALIA COUNTY, W.Va (WDTV) - The American Red Cross is joining an international movement called the #MissingType campaign to combat the shortage of blood donations.

As part of the campaign, the letters A, B, and O--the main blood groups--will disappear from blood logos, social media pages, signs, and websites.

The organization is always short of blood, and typically experiences a drop-off during the summer season.

"A shortage of blood during the summer is attributed to people vacationing," said Jason Keeling, executive director of the Northeast West Virginia region for the Red Cross. "Also, a large percentage of our blood come from high school and college students--20 percent, in fact."

"So when those semesters are not in, we see a downtick as well," Keeling continued.

According to a recent survey, more than one-third of the public has never considered that blood may not be available when they or a loved one need it.