MARION COUNTY, W. Va. (WDTV) - The Three Rivers Festival brings thousands of people into the city of Fairmont every summer.
Marcella Yaremchuk is one of the original founders of the parade and has watched it grow over the past 40 years.
"There are two of us left from the originators who started this festival in 1979," Yaremchuk said
This year Yaremchuk says she's even received out of state calls about the festival thanks to the reach of social media.
"And we have had calls, inquiries from Ohio and Pennsylvania, people who have seen it on Facebook and said 'when is this festival, who's the entertainment, what's it all about?'" said Yaremchuk
And while a lot of the fair's entertainment is free or a low cost, those staying in the city from out of town for the multi-day festival bring in money in other ways.
"People who come here will be some staying one night, some staying more than one night," Yaremchuk said "They buy gasoline, sometimes they buy food on the way in and on the way out of town,"
And after 40 successful years, Yaremchuk says they always have a full line up of vendors, bringing even more money into the city.
"We have a lot of vendors who have come year after year." said Yaremchuk "We very seldom have an empty space because they choose to come back,"
While the festivities take place in downtown Fairmont, Yaremchuk says the economic boost impacts the entire county.
"It's a great economic boost for our county,"
The three rivers festival will continue until Saturday evening.